EVERYONE
The Story of Us







An immersive cinematic experience that radically reorients how we understand
who we are, our place in the universe, and our collective role in what comes next
EVERYONE: The Story of Us
The experience combines cosmic scale with human intimacy to reframe our moment not as inevitable collapse, but as an unresolved game still in play, where belief is agency, and the future remains open when we choose to act as a team.
Based On the Book: EVERYONE: A CASE FOR BELIEF | Why the Human Team Can Still Win
EVERYONE
A CASE FOR BELIEF
Why the Human Team Can Still Win
What if the most dangerous thing happening right now isn't any single crisis, but the fact that we've stopped believing anything can be done about any of them?
If you carry a weight you can't quite name. If you've caught yourself thinking "what's the point" and hated that you thought it. This book was written for you. EVERYONE starts exactly where you are. It doesn't flinch. The evidence is devastating. The despair is rational. And this book knows it.
Then, carefully, it starts showing you things you can't unsee. That we are literally not separate from each other or from any of this. That what we believe is possible shapes what becomes possible. That we are not a broken species, We are, in fact, the first one that we know of that can see what it's doing. That the game we think we're losing isn't over, and the rules are different than we thought.
Each truth is walked through slowly enough that a skeptic has to nod. Each one changes what the next one means. And by the time the building is built, something has shifted, not because you were persuaded, but because you saw it yourself.
EVERYONE doesn't promise that we'll win. It shows you that the game is still open, and that what we believe together is the one thing that matters most. You'll finish this book less afraid, less alone, and for the first time in a long time, actually excited about what might come next, and about your undeniably central role in it. And you'll want to hand it to someone. Not because it told you what to think, but because you want them to feel what you just felt.














ONCE SEEN, IT CHANGES HOW YOU SEE
The EVERYONE brand mark is not just a logo. It is a micro-experience of the project's core transformation.
At first glance, it appears as a "1," the individual, the isolated, the separate self. With attention, the negative space becomes legible. The word EVERYONE appears, revealed not by adding anything, but by seeing what was already there.
Once seen, it cannot be unseen. That irreversibility is the point.
This is a perceptual rehearsal of the work's central shift. It compresses the entire premise into a single visual moment: You are one. You are also everyone. Both are true. And seeing that changes what becomes possible.
The mark serves as the project's signature. It unifies every asset, and creates instant recognition across contexts: digital, physical, and environmental.
NOT A METAPHOR, A PERCEPTUAL EXPERIENCE
It is part of a of a series of core recognitions that once seen cannot be unseen.
THERE'S A GAME BEING PLAYED. EVERYWHERE. ALL THE TIME. BY EVERYONE.
IT MAY LOOK LIKE WE'RE LOSING. LIKE WE'RE BREAKING APART.
BUT IF WE PLAY TOGETHER, WE CAN STILL WIN.
WHAT WE BELIEVE IS POSSIBLE, SUDDENLY IS.
I WANT TO BELIEVE.
COUNT ME IN.
THE MOMENT WE ARE IN
It's not hard to see why so many of us feel like we're losing.
You don't have to be dramatic or pessimistic to arrive there. You just have to be paying attention.
Climate. Politics. Technology. Inequality. Loneliness. War. Mistrust. Exhaustion. A sense that whatever is breaking is breaking faster than anything meaningful can be repaired. That feeling didn't come from nowhere. It's what happens when you look at the score.
But beneath all of that, something more fundamental is eroding. Belief in possibility itself. The belief that the future can still turn out differently. And with it, the belief that we can still do something about it. Together.
This is the most critical crisis we face. Because without belief, none of the others can be addressed. There is no imagination, no sustained effort, no willingness to try.
EVERYONE begins here. Not by denying what we see. But by restoring what we've lost sight of: that the future is still open, that we are not separate from each other, and that together, there is nothing we can't do.
THE CONTENT
EVERYONE is a cinematic-first body of work designed to produce a durable shift in human orientation.
Campaigns: These are standalone micro-experiences designed to trigger recognition at scale. Each piece isolates one perceptual shift from the larger work and delivers it in a format native to its platform, short-form video, image, audio, text. These are engineered to travel, to be shared, and to surface repeatedly in feed environments where attention is fragmented. They function as both cultural signal and audience engine. Individually, they create moments of reorientation. Collectively, they build anticipation, test messaging, and form a visible community before the immersive experience launches. Campaigns are revenue-generating media in their own right. They are also the top of the funnel for live events, immersive installations, future releases, and invitations to co-creators.
Immersive Cinematic Experiences: The launch experience runs approximately 45 minutes, long enough to be complete, short enough to be repeatable. It uses large-scale imagery of life, systems, and cosmos paired with precise sound design to bring the audience to the perceived edges of reality, time, identity, separation. What changes is not opinion, but orientation. The experience is structured to move viewers from fragmentation to recognition, and from recognition to agency, without argument or ideology. It does not tell people what to think. It changes what feels possible. The effect is measurable in behavior: conversation, return attendance, visible signaling, and participation.
One Core Master. Multiple Revenue Surfaces: The experience is built once at full cinematic quality, then deployed across formats without rebuilding from scratch. This structure is intentional. It reduces creative redundancy, protects production cost, and expands monetization across immersive venues, streaming platforms, and portable formats. The same core work drives:
  • Premium ticketed immersive events
  • Touring and venue partnerships
  • Streaming and home viewing
  • Short-form distribution
  • Brand and cultural extensions
The master asset is the engine. Formats are distribution layers. This allows the property to scale economically without diluting creative integrity.
Immersive formats: Domes, LED rooms, planetariums, IMAX, other large screens.
Other formats: Home viewing, streaming, mobile, optional VR.
The experience is not a talk, and not a documentary. It is built in five movements, each designed to progressively shift perception without triggering resistance.
  1. Disorientation: We begin where the audience already is, overwhelmed, fragmented, skeptical.
  1. Expansion: The frame widens. Time, scale, and systems are revealed in ways that destabilize assumed limits.
  1. Recognition: The audience sees itself inside the system. Separation collapses.
  1. Agency: The lever becomes visible. Belief is reframed as a strategic variable.
  1. Invitation: Not a call to agree. A call to believe. A call to belong.
EVERYONE: THE STORY OF US
Work in Progress | Draft Script Excerpts
Select scenes from a working draft. Not continuous or complete.
[SCENES OMITTED]
SCENE: THE SEARCH FOR THE BEGINNING
[Music: Builds slowly. Curious, searching quality.]
"Every story has a beginning. And every beginning has a backstory. That's how stories work."
We're looking at a child. Face in wonder. Eyes wide.
"So let's find ours."
Faces morph rapidly. Same eyes, different faces. Time-lapse: children becomes adults. Adults become elders. Countless lives, lived in seconds.
Then it reverses. Elders becomes adults. Adults becomes children. Children becomes smaller, younger, unborn. Always trained on the same eyes looking at you.
"Before this moment. Before we were born. Before our parents, our grandparents, a hundred generations."
Morphing historical imagery. Civilizations rising and falling. Buildings un-building. Cities becoming villages becoming nothing.
"Keep going."
Humans morph backward through evolution. Bipedal to quadruped. Mammal to earlier forms. The tree of life running in reverse.
"Before humans. Before anything walked. Before the dinosaurs, before the forests, before the first cell divided in some warm ancient sea."
Life simplifies. Complex to simple. Multicellular to single cell. Cell to chemistry.
"We're looking for the beginning."
Pull back from Earth. See it forming. Pull back further. The solar system coalescing from dust.
"Before Earth. Before the sun. Before this galaxy spiraled into shape."
[Music intensifies. We're accelerating.]
SCENE: BEFORE THE KNOWN UNIVERSE
Flying backward through cosmic time. Galaxies un-forming. Space contracting. The universe running in reverse.
"Before the birth of our universe. Are we even allowed to ask? Isn't that when everything started? When space and time themselves came into being?"
Visual: Approaching the singularity. Brightness, density, impossibility.
"That must be our beginning. Right?"
[Beat. Music suspends.]
"But wait."
We stop. Hovering at the edge of the singularity.
"If this was the beginning... what was there before it?"
[Long pause. Let the mind work.]
"If there was something before, then this beginning wasn't really the beginning. It was just another event in a longer story."
"And if there was nothing before... what does that mean? Nothing where? Nothing for how long?"
Abstract visuals. The mind trying to grasp nothing. Failing. Trying again.
"Having a beginning would mean there was a 'before.' And if there was a before, then something existed then. Which means it wasn't really the beginning."
[Music returns, transformed. We're approaching something.]
"We keep reaching backward, and the beginning keeps receding. Every time we land somewhere, we ask: and what came before that? And we have to keep going."
Visual: Infinite regress. Zooming out forever. Layers within layers.
SCENE: NO BEGINNING
[Music: Arrival. Something vast and gentle.]
"There is no beginning."
"Not that we haven't found it yet. Not that it's hidden somewhere we can't reach."
"There is no beginning to find."
"Existence has always existed. Always. Infinitely. Forever and ever and ever, backward, without start."
"We can resist this. We can try to argue. Our minds weren't built to hold it. But every alternative collapses under its own logic. Existence has always existed."
SCENE: THE SEARCH FOR THE EDGE
[Transition: Now we go outward instead of backward.]
"And the same is true in every direction."
We rise up from Earth. Accelerating. Past the moon. Past Mars. Past Jupiter.
"Imagine rising up from where you are."
We're flying. Passing the edge of our solar system. Into the space between stars.
[Music: Soaring. Searching. The thrill of exploration.]
"Past the edge of our solar system. Into the space between stars."
Pull back until the Milky Way is visible. A spiral of a hundred billion stars.
"Keep going."
Further out. Galaxy clusters. Superclusters. The cosmic web. The observable universe.
"We're looking for the edge."
We reach the apparent boundary of the observable universe.
"And now we ask: what's beyond that?"
[Beat]
"If there's a boundary, a wall, an edge, an end to everything, then what's on the other side of it?"
Visual: We push through. There is no wall. Space continues. And continues.
"If existence stops somewhere, what is it stopping in?"
"Any edge would have to be the edge of something, contained within something else."
"Which is still existence."
SCENE: THE WORD
[Music: Crescendo approaching. Emotional peak building.]
Visual: Surrounded by the infinite in all directions. No edge. No end. No outside.
"No beginning we can reach. No end we can find. No edge we can stand outside of."
"What do we call this?"
[Pause]
INFINITY
"Not as an abstract concept. Not as a number too big to count."
"As the actual nature of what is."
[SCENES OMITTED]
SCENE: THE GROUND STATE
[Music drops to almost nothing. A low hum. The room feels full.]
"If there is no edge, there is no outside."
[Beat]
"If there is no outside, there is nothing that is not part of this."
[Beat]
"Including you."
[Beat]
"Including me."
[Visuals begin to shift. Stars, galaxies, molecules, cells, skin, breath. All the same substance. Slowly interweaving.]
[Music: The arrival. Full emotional weight.]
"And here's what that means."
Camera begins to turn. We start moving back toward Earth. But differently now.
"There is no edge where infinite existence ends, and you begin. If there was, we would just zoom out again and see how it all collapses into a unified whole, again, and agin."
[Beat]
We are not inside infinite existence, looking around."
[Beat]
"We ARE infinite existence existing, shaped like this. For now."
Flying back through space toward Earth. But now everything looks different. Every star, every galaxy. All the same thing. All existence existing.
"There is nowhere else to be. There is nothing else to be. This is it, and we are it."
[Visuals arrive at human scale. Faces. Hands. A breath. But they no longer look separate from what we just flew through.]
"Thoughts are not floating somewhere in existence. They are existence, thinking."
"Bodies are not placed into the universe. They are the universe, briefly shaped this way."
[Beat]
"Nothing stands apart. Nothing looks in. Nothing is held at a distance."
[Long beat. Almost silence.]
"There is only existence, existing as this."
[Visuals: Ocean. A single wave forming, cresting, dissolving back.]
"A wave is a wave. But it's also just the ocean, all of it, having a wave."
[Hold. Let it breathe. This is the emotional center of the film.]
[SCENES OMITTED]
ACT THREE: THE STORY OF US
[SCENES OMITTED]
SCENE: FROM NOTHING TO SOMETHING
[Music: New chapter. Wonder returns, but with depth now.]
"Within this infinity, something happened. Is happening. Has always been happening."
We're back at "the beginning" of our known universe. But now it's not "the beginning." It's a transformation within the infinite.
"Not a beginning. A becoming."
The Big Bang explodes outward. But this time we're watching it with new eyes. It's a singular infinite existence rearranging itself.
"For billions of years after, just particles. Hydrogen. Helium. Simple forces playing out across impossible distances."
Time-lapse: Gravity pulling matter together. The first stars igniting.
SCENE: STARS AS FORGES
"And then: stars."
Inside a star. The nuclear furnace. Particles fusing, creating new elements.
"Every star is a forge. In their hearts, simple elements become complex ones. Hydrogen becomes helium becomes carbon becomes oxygen becomes iron."
The periodic table appearing, element by element, as stars create them.
"The calcium in your bones was made in a star. The iron in your blood. The oxygen you're breathing."
A massive star explodes. Supernova. Scattering heavy elements across space.
"When stars die, they scatter these elements across space. And new things become possible."
[SCENES OMITTED]
SCENE: EVOLUTION ACCELERATES
[Music: Builds in tempo. The acceleration should be FELT.]
Split screen or morphing comparison showing timelines:
"Watch the pattern."
Visual: Timeline appearing. First gap is enormous.
"From particles to stars: four hundred million years."
Visual: Next gap, also vast.
"From simple stars to the full periodic table: nine billion years."
"From chemistry to the first living cell: seven hundred million years."
"From single cells to complex life: three billion years."
[Tempo increases]
"From complex life to humans: six hundred million years."
"From early humans to civilization: three hundred thousand years."
"From agriculture to industry: ten thousand years."
"From industry to digital: two hundred years."
"From digital to global connection: fifty years."
The timeline has compressed so much the recent events are almost on top of each other.
"Each leap is roughly ten to a hundred times faster than the one before."
[Music: Arrives at a peak, then opens into space]
"This is not wishful thinking. This is the pattern."
SCENE: CONSCIOUSNESS EVOLVING
"But there's another story. One that doesn't fit on a timeline."
"Consciousness has been evolving for as long as anything has been aware enough to experience being here."
Visuals: Animal awareness. Eyes meeting across distance. A hand reaching for another hand.
"It didn't start with tools. It didn't start with language. It started the moment something first noticed it existed."
Cave paintings. Ritual. Myth. Philosophy. Empathy. The slow ancient work of awareness deepening.
"And it didn't always move forward. It stuttered. It forgot. It lost things it had learned and had to learn them again."
[SCENES OMITTED]
"But it kept going."
"And now, everything around it is accelerating. The complexity we just watched unfold over billions of years is compressing into decades. And consciousness, which has been on its own long, uneven, sometimes backward journey, is arriving at a threshold."
"Not because someone decided it should. Because the conditions are here."
"You, right now. You are the universe having become complex enough to think about itself. To wonder about its own past and future. To ask: what now?"
"If the pattern holds, what comes next could happen in a single generation."
[Beat. Honesty.]
"Maybe."
"We don't know."
[ADDITIONAL SCENES NOT INCLUDED IN THIS EXCERPT]
This is a DRAFT SAMPLE EXCERPT. Scenes, timing, and language continue to evolve.
PRODUCTION NOTES

THE VISUALS
The visual language of EVERYONE has one job: to show people what was already there but had never been seen. And once seen, can never be unseen.
This is not visual effects in service of spectacle. It is visual truth-telling. Every image, from the largest cosmic structure to the subatomic and quantum, exists to reveal something real. Something the viewer will carry out of the room.
The film moves seamlessly between scales. Cosmic to molecular to quantum. Galaxies forming to a single breath to the physics beneath it, where science converges with mystery. These transitions must feel not like jumps but like zooming in and out of a single continuous reality, because that is what they are.
The cosmic sequences demand the most realistic and the most fantastic imagery ever generated for an immersive format. Not realistic or beautiful. Both. Simultaneously. The human sequences demand the opposite of spectacle. Countless faces blending into one so rapidly they become a single face, eyes locked on you, pulling you in. You fall through those eyes into realms you didn't know were there. The smallest moments rendered with the same weight as a supernova. Because in the logic of this film, they are the same thing.
The civilization sequences carry their own weight. The rise of human ingenuity. The convergence of technology, connection, and collective capability. But also the fracture. The heartbreak that anyone paying attention already feels. These images must be honest without being cruel. This audience will include children. The brokenness is real and we do not look away from it, but we hold it gently, without pretending it isn't there, and without letting it be the last thing they see.
The vast majority of EVERYONE will be generated, not captured. Generative AI, CGI, and immersive spatial design are all tools in service of one goal: to make the invisible visible. The right visual team doesn't just build worlds. They reveal the one we're already in.

MUSIC & SOUND
Most film scores support a story. This one IS the story.
EVERYONE is an experience designed to transform how people feel about their very existence and about what's possible. The visuals carry the mind. The sound carries the body. Together, they produce a shift that stays.
The score must do what no score has been asked to do: move an audience from despair to belief, not through manipulation, but through a felt encounter with what is true. It must hold the heartbreak honestly, let silence do its work, and earn every moment of arrival.
This requires a layered, evolving soundscape across the full runtime. Orchestral depth. Electronic texture. Ambient space. Strategic silence. Frequencies and harmonic design that work at a physiological level, below cognition, shifting how the viewer feels before they understand why.
From cosmic scale to human intimacy. From the weight everyone carries into something they didn't expect to feel: alive, connected, and ready.
The right composer doesn't just score this film. They co-author something that has never been attempted.

THE FORMAT
This is not a documentary. It is not a lecture. It is not a ride. It is all of them and none of them.
Think meditation meets planetarium meets emotional journey. The audience doesn't watch EVERYONE. They undergo it. Every structural choice, pacing, rhythm, scale, repetition, silence, serves a single purpose: to produce a felt transformation, not just an intellectual understanding.
There is no host. No talking heads. No chapters to skip. The experience is continuous, deliberate, and designed to be sat inside. It works on you the way music works on you. You don't decide to be moved. You just are.
EVERYONE is built for immersive venues, dome theaters, and large-format projection, and it is also designed to translate across formats: screen, headset, and eventually platforms that don't exist yet.

THE VOICE
Warm. Human. Conversational. Not a narrator. Not a lecturer. Not a voice of authority explaining things from above.
Think someone sitting with you late at night, talking about something that actually matters. Someone who has carried the same weight you carry and isn't pretending they haven't. Someone who earns every word.
The voice doesn't perform wisdom. It shares what it sees. It doesn't tell the audience what to feel. It walks beside them until they feel it on their own.
Gender-neutral casting recommended. The voice should belong to everyone and no one in particular.

THE TRANSFORMATION ARC
The viewer enters carrying what everyone carries. The weight. The fear. The quiet belief that it might already be too late. That they are alone in feeling this way. That nothing they do will be enough.
The viewer exits reoriented. Not lectured. Not convinced. Shifted. Less afraid and more alive. Less alone and more ready. Seeing something they cannot unsee.
The experience itself IS the argument. No summary can replace it. No description can reproduce it. You have to go through it. That is the point.
MARKET SIGNALS & POSITIONING
Audiences are showing up for immersive, cinematic, meaning-driven experiences at scale. The global immersive entertainment market: $130–$145B in 2025, projected to exceed $400B by 2030 and approach $1T by the early 2030s.
In parallel, faceless cinematic content about big ideas is drawing billions of views online—no celebrity, no host, no traditional marketing. The appetite for depth and meaning is massive, growing, and underserved. EVERYONE operates across both worlds: immersive experiences for physical venues and always-on content for digital platforms.
Infinity Mirror Rooms Kusama's installations sell out worldwide. Tate Modern ran three years. SFMOMA and NGV Melbourne followed. Audiences line up for the experience of infinity itself.
Immersive Touring Exhibitions Van Gogh immersive experiences: 5M+ visitors across 60+ cities. Fever Labs raised $227M (Goldman Sachs) and is valued at $1B+. The touring model scales.
Meaning-Driven Immersive Experiences Eternal Notre-Dame brought millions into a VR cathedral reconstruction, touring as a repeatable attraction. Audiences showed up because it meant something. When depth and meaning are built in, people come back and bring others.
Sphere & Next-Gen Venues Sphere Las Vegas: $420M gross, 1.3M tickets in year one. Cosm raised $250M, building domes in LA, Dallas, Atlanta, Detroit, Cleveland with NBA, NFL, UFC partnerships. The infrastructure is being built now.
Idea-Driven Content Kurzgesagt: 24.8M subscribers, 3.5B views. Melodysheep: 250M+ views. No face, no host, no celebrity. The content is the draw. Massive audiences exist for cinematic storytelling about big questions.
Planetarium & Dome Networks 4,000+ planetariums worldwide. $430M market growing to $850M by 2033. A global distribution network ready for next-generation content.
These signal the appetite. EVERYONE offers something different: a universal, original story designed to produce a universal, original shift. It gives people something they are not currently being given at scale, a believable felt sense that the future is still unwritten, and that we still have agency inside it, together.
WHAT SUCCESS LOOKS LIKE
Success looks like millions of people encountering the same orientation shift, across theaters, cities, screens, and living rooms.
  • A touring immersive experience that sells out and extends in every city it touches, becoming the cultural event people tell each other not to miss.
  • A film that people experience more than once, not for the plot, but because each time it shifts something deeper. The kind of experience that changes how someone sees the world before they've left the building.
  • A short-form content channel that attracts millions on its own and grows dynamically, with creators worldwide making their own EVERYONE content and expanding the universe far beyond what any single team could build.
  • A global reorientation. Not a campaign. Not a moment. A permanent shift in how millions of people feel about the future, about each other, and about what is still possible.
And beneath all of it, the deeper success: a generation of people who stopped believing it was too late, because something they experienced together showed them it wasn't. A cultural experience that helps restore belief in possibility, at the exact moment it matters most.
TEAM
Created by Zak and Zev Zaidman
Zak Zaidman
Writer, Creator, Executive Producer
Zak Zaidman is a strategist, founder, and advisor working at the intersection of emerging technologies, regenerative systems, and purpose-driven leadership. He studied philosophy, psychology, anthropology, and creative arts at UC San Diego, then became a National Science Foundation Fellow in cognitive science at UC Berkeley, focusing on consciousness and human perception. In 1993, he left graduate school to co-found Gravity, one of the world's first immersive content design studios, incubated at Silicon Graphics. Gravity partnered with Intel, IBM, and Disney to explore real-time 3D media and emotionally resonant interactive storytelling. For the past two decades, he has helped build ventures across technology, climate, agriculture, and cultural change.
Zev Zaidman
Creator, Executive Producer
Zev Zaidman brings a lifetime of professional experience across investment banking, commercial banking, money management, venture capital, startups, and sustainability-driven organizations. His career has been shaped by a practical relationship with systems, incentives, and capital, and a long-standing conviction that the world does not have to be the way it is.
At EVERYONE, Zev's role is to translate the creative ambition into a fundable, executable venture, to build the business architecture that allows the project to scale without losing its soul. He represents the rigor of financial structuring together with the clarity that this moment requires something more than business as usual.
Together, they have been developing the core ideas behind EVERYONE for over fifteen years, refining them across disciplines before bringing them into a unified creative work.
An extended team is now being assembled across immersive media, music, systems design, and distribution. The caliber of collaborators reflects both the seriousness of the work and the scale of ambition behind it.
​EVERYONE.team​
Play to Win-Win
zak@everyone.team | +1(510)292-9222